From Zero to Profit: What needs to be on a Landing Page?: What needs to be on a Landing Page?

What needs to be on a Landing Page?

The standard layout of a Landing page

Headline: Explanation on how to come up with a good headline
Image: People like visuals, the trick is to use the right one per audience
Copy: Copywriting tips
Call to Action: This is the link to the actual product, keep this simple and clear

Creating a landing page

Check the geo that you are going to promote and add geo specific “slang”, flags or examples.
Social proof your lander; How many times have you checked the reviews for a holiday destination or restaurant? Exactly! Social proof (AKA testimonials) work and they don’t even have to be real! Add them in, preferably with a user image.
Trust seals and certifications add authority
Think about the quality of your leads - Keep content relevant (If you sell diet pills that will instantly let you shed 10kg in 24 hours, the advertiser is gonna have a lot of angry calls.)
Keep the text simple - Keep your target group in mind! Sometimes text with common spelling mistakes converts better than perfectly correct text.
Create a sense of scarcity and urgency (Only X amount available, click now!).
Keep it simple; fast and efficient.
Be creative, if you use a similar lander that you’ve seen online, the chance is that it indeed works. However, something new will always attract more attention.

Launching

Loading speed (Server, page speed checker tip, images) Remember, you get zero-redirects when using Zeustrak
Check the responsiveness (Web + Wap)
Match Landers to Offers stylistically. They should fit well together.
Double check links and language

Optimizing