Questions & Answers

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A

Are the same metrics used for different GEOs?

CTR and CPC benchmarks vary by GEO. Example: US (CTR 50%), IT (CTR 20%). Higher CTR allows for higher CPC.

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C

Can I add extra words to campaign names?

Yes, as long as they're separated by spaces or special characters.

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Costs data isn't reaching Zeustrack.

Check token validity. If it is valid, no errors, but the issue persists, issue a new token and add it to Zeustool.

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D

Does CPM depend on copy, creative, and product, or also the page/account?

From experience, it's mostly the copy, creative, and product that influence CPM.

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H

Have you tried manual bidding for scaling?

Yes, but with limited success. Still worth testing.

How can I top up Zeussocial?

In the Zeussocial interface, click the Top Up button near your balance in the header.

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How do I ensure costs sync to Zeustrack?

Use the exact Zeustool campaign ID in the name of the campaign in Ads Manager.

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How should I name the token in Zeustool?

Use the name of the machine, not the campaign.

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How should we scale?

When you're ready, scale to $250–500. Often we start with a higher budget. You can also scale by duplicating successful campaigns or building lookalikes from shared pixels. Pause expensive campaigns early. Profitable ones tend to scale quickly.

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M

My token is invalid or expired. What should I do?

Verify permissions, regenerate it, and extend validity using the app token guide.

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